Guides for dental clinics
Practical, hedged and sourced: what to post, how to film it in five minutes, and which advertising rules to check before you publish.
What to post
- Dental social media post ideasDental social media post ideas: patient questions, treatments explained, aftercare, team and practice, seasonal topics, a sample month, captions and hashtags, and what to avoid.5 min read
- Dental social media content calendar: 52 weeks of topicsA 52-week dental social media calendar: one educational topic per week, the awareness dates worth planning around in the US and UK, and what to keep out.8 min read
Patient-education videos
- Instagram videos for dentists: what to post, and how to keep it simpleA practical guide for dental clinics: which short videos patients watch, the Reels format, captions, posting rhythm, five-minute filming and what health-advertising rules restrict.5 min read
- Patient-education videos for dental clinicsWhy short patient-education videos help dental clinics, which topics to cover first, a script template, where to use them and how to keep them accurate.5 min read
Advertising rules and consent
- Dental social media and advertising rules: what to watch forThe claims health-advertising rules commonly restrict in dental social media posts, with pointers to the UK, US, Germany, Spain, France and Türkiye. Not legal advice.7 min read
- UK dental advertising rules for social mediaWhat UK dentists can post on Instagram and TikTok: GDC standards and advertising guidance, CAP Code substantiation, testimonials, prices, Botox, specialist titles and UK GDPR. Not legal advice.6 min read
- Dental advertising rules in the US for social mediaWhat US dental practices can post on social media: FTC truth-in-advertising and endorsement rules, the reviews and testimonials rule, ADA Code, state dental boards and HIPAA. Not legal advice.6 min read
- Patient photos and videos on dental social media: consent and privacyWhat dental practices need before posting patient photos, videos or stories: written consent or HIPAA authorization, what the form should say, review replies and safe alternatives. Not legal advice.5 min read
Agency, freelancer or software
A week of patient-education videos, checked before you see them
DentVideo writes, narrates and captions five short videos a week in your language and colours, checks each one for clinical accuracy and advertising rules, and waits for your approval. See a live preview with your own logo and colours before you pay.
DentVideo is a web app for dental clinics that makes short patient-education videos — narrated, captioned and in the clinic's colours — and checks every script for clinical accuracy and health-advertising rules before the dentist approves it. It is made by Bulsu Labs. About